We have hosted the Cross-Straits Four Areas Magic Exchange Conference for consecutive years, which has become one of China's two branded magic events, as well as a branded cultural event linking mainland China to Hong Kong, Macao and Taiwan, carrying forward Chinese culture and promoting cultural exchanges among college students from the four areas across the Straits. It has not only struck deep roots in the hearts of college students, but also established its solid role as a cultural brand in Beijing, the political and cultural center of China.